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Marketing firm for Human Capital software and services companies offers this article to help Human Capital marketers develop more effective web forms

Companies miss more than they know by not optimizing their web forms

    FORT WORTH, TX, May 16, 2009 /Human Resources PR News/ -- Starr Tincup, a marketing firm for companies who sell human capital solutions, today announced the release of an article that outlines the dos and don'ts of creating web forms for Human Capital buyers. The article is the first in a year-long series of thought leadership pieces aimed at helping marketers trying to reach Human Capital buyers. The first article, "How Do You Avoid Flushing Marketing Money Down the Drain? Get Your Web Forms Right!" is available to the public (http://crunk.starrtincup.com/webforms).
"Marketers in the Human Capital space have a million balls in the air at one time," said William Tincup, principal and co-founder of Starr Tincup. "Unfortunately, they often neglect some aspect of the more basic marketing functions of their efforts -such as web forms."

Starr Tincup will release weekly articles ranging from tactical to-do lists to strategic methods of planning and branding. These articles are free to anyone who wishes to read them.

"We wanted to reduce any barriers between our advice that comes from years of experience marketing to the Human Capital buyer and the people who really need it. There are a ton of resources out there about marketing trends and best practices but none specifically targeted to the people we work with most -marketer of companies who sell Human Capital software or services. This paper is a great jumping-off point because there is a ton of opportunity to be gained by making these web forms function properly. After all, they are the foundation of any marketing campaign and sales follow up."

About Starr Tincup
Starr Tincup (starrtincup.com) is a marketing firm for companies who sell Human Capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about Human Capital -we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the Human Capital solutions market segment.

Media Contact
J. William Tincup
E: tincup@starrtincup.com
P: 817-204-0400.

About Starr Tincup
Starr Tincup is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about human capital -we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment. Check us out at http://www.starrtincup.com/.


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Press Release Contact Information:

William Tincup
Starr Tincup
Media Contact
1412 W Magnolia Ave, Ste. 200
Fort Worth, TX
United States 76104
Voice: 817-204-0400
Website: Visit Our Website
 
 
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